Theme 10: Connect

What is the purpose of your organisation? The corporate world immediately answers, “It is to make money!” No, no, no, no, no! To make money might be an instrument to pursue a purpose, but what is the purpose?

You have an innate ability to connect.

Nothing, absolutely nothing, can replace face-to-face communication.

The worst punishment, besides death, is solitary confinement.

I believe in connecting. We all do it. We all need it. And, we don't get enough of it.

With face to face presentations and interactions, especially when there's the opportunity to interact and ask questions, real stories are uncovered.

As creatives, we like to see ourselves quite removed from the corporate world of hierarchies and managerial positions and contracts.

Why do creatives dislike the term 'networking' so much?

I didn't have a lack of clients, I had a lack of colleagues.

I bought as many books as I could.

I believe in connecting. We all do it, we all need it, and we don’t get enough of it.

What are people and why would we want to connect with them?

We're all swimming in the same tepid bowl of warm soup.

'It should've been done' doesn't mean that it has been done.

Cada vez más, surgen plataformas que permiten eliminar intermediarios que no aportan ningún valor a los negocios.

I dream of a technology that would respect the user's context.

How are we going to find solutions to be connected without creating monsters, dependance monsters.

La gente hoy en día pide participar, pero una participación real.

None of our clients have a content problem. (...) They have a storytelling problem.

It's not about a brand that 'won' as social media. It's about a business that enabled a group of people—with a creative aptitude and an understanding of the zeitgeist and what was happening at that particular point in time—to act very quickly.

All that brands have left as a differentiator is credibility.

We've arrived at a place where there is quite a lot of disillusionment on the part of today's customer, who is a lot smarter, a lot more connected, and a lot more influential than they ever have been before.

If we start boxing ourselves into a style, then we're not exploring.

The alchemy, the connection of any project is coming up with these ideas, collaborating, experimentation, taking these natural materials and age old processes and applying them in new ways.

What we can create is limitless. We put a man on the moon.

O teatro é um processo de transformação pessoal. / The theatre is a process of personal transformation.

Marketing, branding and communication cannot be owned by one department in the business. It needs to be the mindset of the entire corporation.

In the future, there will be no technology to 'learn' essentially.

I have one rule: Don't try to write a great letter.

One of the most outstanding characteristics of poets is that they are passionately in love with language—and that's what I am.

Before I knew it, I was writing fifty people and I had written five hundred letters.

Leverage the technology to build authentic connections.

We are not slaves to the technology. The technology is beholden to the ways in which we employ it.

Connection breeds creativity.

How can we design systems that drive us into more productive relationships?

Connections in the world that we live in shouldn't be empty. Every connection is an opportunity to build something interesting, to do something profound.

Connect is not about building networks. We build networks so we can connect.

Let's all bet on the dark horses a little bit more often.

Trust is the thing you need if you want to start something new.

The world we want to live in does not yet exist.

It's a niche, and it's good to have a niche [...] and try to expand slowly.

It's about selling products but it's also about educating and learning and having fun.

We wanted to collaborate with the people who are in our lives.

We decided to found a business and got three advices: (1) Never found a company with more than three people (2) Never found a company with your friends (3) Spend all your time for the start-up. We ignored all that advice.

The problem with the way I think is that I obsess over solutions. I have a ruminative mind.

Creativity is an expansive force.

Everything in my life has taken exactly ten years.

I have an uneasy relationship with creativity.

My brain doesn't quite work right.