Cynthia Savard Saucier explores the impact of mobile phones on human behaviour

How many times do you look at your phone when it vibrates, knowing full well that it’s the email you sent yourself 30 seconds ago? Reflex causes us to compulsively reach for our iPhone the second that it makes the tiniest of noises. Have you ever heard of Pavlov’s dogs? The similarity between Pavlov’s experiments and our reaction to the ringer poses no stretch of the imagination.

The telephone is addictive, caused by the same reward patterns as drugs, sex and good food. Telephone addiction is already talked about as a real disorder.

Even though new technologies come with addictive and disruptive properties, they can’t be eliminated from our lives. Because being connected is way too important! Some of the benefits of technology include: bridging distances and language barriers, increasing autonomy and a sense of accomplishment, supporting the depressed, teaching us new things and, most importantly, helping us stay in touch with loved ones.

We must therefore find solutions that create connections, without creating an addiction to the things that connect us. What’s at stake with “mobile” technologies such as glasses and watches, which contribute to never-ending notifications? Should we adopt an ethical code to deal with this phenomenon, or take advantage of the user’s addiction to develop profitable services, such as Farmville and Facebook?

“Connect” is a call to creative people, decision makers and users, encouraging them to explore new opportunities for making the world a better connected place.

More info: http://www.tp1.ca/en/blog/connect-2013

About the speaker

Passionnée de l’être humain et de ses différents modes de communication, Cynthia a toujours cherché à mieux comprendre comment les gens pensent, interagissent et connectent entre eux.

Elle fait d’ailleurs de la communication une de ses alliées les plus précieuses dans le domaine des technologies. Diplômée en design industriel à l’Université de Montréal, elle obtient en 2010 le prix RAÉDIUM pour Chouette!, une plateforme de communication technologique pour renforcer les relations intergénérationnelles. Sa solution proposée est efficace et permet aux enfants d'âge préscolaire ainsi qu’aux aînés de partager la même interface, à travers la poésie du jeu et de la lumière.

Depuis qu’elle a rejoint les rangs de TP1, une agence web d’importance à Montréal, elle apporte sa créativité sur plusieurs projets d’envergure. Elle travaille notamment sur des projets d’interface Web et mobiles. Cynthia excelle particulière dans un domaine qui peut sembler un peu flou pour plusieurs; elle crée des connexions émotionnelles intelligentes entre les compagnies et leurs utilisateurs. Elle travaille à titre de chef de projet et designer d’expérience utilisateur (UX), et possède un véritable talent pour la conception stratégique, l’ergonomie et la résolution de problèmes. C’est tout ce bagage d’expériences qui lui permet d’ailleurs d’être reconnue comme une experte en design d'interfaces multi-plateformes.

En plus de son emploi au sein de TP1, Cynthia est mentor pour des startups et est invitée à parler dans une multitude d’évènements à travers le monde où son approche ludique séduit et surprend. Au cours de ses nombreuses conférences, elle transmet sa passion et son point de vue : le design centré sur l’utilisateur est une réalité et non pas une méthodologie utopique.



Passionate about human beings and their means of communication, Cynthia has always sought a deeper understanding of how people think, interact, connect.

Communication has thus been a key ingredient in her technological endeavours. A Université de Montréal graduate in industrial design, she was awarded the 2010 RAÉDIUM prize for Chouette!, a technological communication platform to strengthen intergenerational relations. Her slick solution allows preschool kids and seniors to share the same interface, using the poetry of light and play.

Since she joined TP1, an important Montreal digital agency, she sprinkled her creativity in many important projects, notably working on web and mobile interfaces. Cynthia excels particularly in a field that is not always fully understood: she creates smart, emotional connections between companies and users. She works as project lead and user experience (UX) designer. She has a knack for strategic design, ergonomics and problem solving. Her wide range of experiences brought her broad recognition as a leading expert on multi-platform interface design.

On top of her daytime job at TP1, Cynthia mentors startups and is regularly invited to speak at events around the world, where her playful approach both startles and charms. In her conferences, she shares her passion and her point of view: user-centered design is a reality, not a utopian methodology.



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