Exploring how complexity is getting in the way of brilliant creative communication
About the speaker
Mike is the founder and CEO of Cerebra, an integrated strategic communication agency that builds, engages and activates communities around brands. Cerebra’s client list includes Vodacom, Nedbank, Toyota, Lexus, Hollard, Autopage, Intel and more.
In 2009 Mike was named one of South Africa’s “300 Young South Africans to take to lunch” by the Mail & Guardian newspaper, as well as one of “35 men of influence under 35 years of age” by GQ magazine and invited to contribute a chapter on social media to Dion Chang‘s 2010 Flux Trends Review publication. In 2010 he was named an “exceptional industry guru” in Destiny Man magazine’s Power of 40 feature. Mike also co-founded the 27dinner social networking events, blogs at www.mikestopforth.com , and can be found on Twitter , Facebook and LinkedIn .
Favorite quotes from this talk See all
None of our clients have a content problem. (...) They have a storytelling problem. — Mike Stopforth
Marketing, branding and communication cannot be owned by one department in the business. It needs to be the mindset of the entire corporation. — Mike Stopforth
All that brands have left as a differentiator is credibility. — Mike Stopforth
We've arrived at a place where there is quite a lot of disillusionment on the part of today's customer, who is a lot smarter, a lot more connected, and a lot more influential than they ever have been before. — Mike Stopforth
It's not about a brand that 'won' as social media. It's about a business that enabled a group of people—with a creative aptitude and an understanding of the zeitgeist and what was happening at that particular point in time—to act very quickly. — Mike Stopforth