Stan Boshouwers invites everyone in his own World of Wonder, the studio of Tinker imagineers. He recently co-authored a book with the title: Worlds of Wonder, describing 25 years of ‘imagineering’, the art of crafting narrative spaces and events. Stan explains how he perceives space as the inside of a curious mind, and how psychology and spatial design got mixed up in a unique and effective way. ‘Curiousity is our highest cognitive faculty. And it is available to anyone at any moment. It is the perfect carrier for big, infectious ideas’. Larded with examples, Stan hopes to teleport some of those to his guests.

With a rather unique background, graduated at both Art School (bachelor in Art from theatre school) and Business University (MBA at Nyenrode), I have been combining creativity and business for over ten years now. I was the co-founder of game development studio Monobanda and later of applied game company Active Cues, that produced the Tovertafel (Magic Table). Currently I am the International new business manager at Active Cues, as well a coach for creative entrepreneurs to help them with the business side of their company.


Richard den Hartog is a versatile entrepreneur with a strong connection to the city of Utrecht. His current project Eaudegracht offers a smart alternative to bottled water for local Cafes and Restaurants.

Growing up in a big family of 17 siblings, Richard had to find his own way at an early age. Despite bureaucratic challenges, he managed to get a central Utrecht location as flower seller. A decade later he switched to the hospitality industry, opening Pub ’t College in Utrecht. In the past 20+ years he became a well-known hospitality entrepreneur with a broad network. This very network enabled him to realise a seemingly naive idea: distribute stylish water bottles in which local Cafes and Restaurants can offer free tap water to consumers. Bottles are sold as gift or souvenir for tourists. Richard is very thankful for the opportunities Utrecht offered to him, Eaudegracht being more of a passion project rather than a business-driven initiative.

“I want to give something back”


Carol P. Govaert is from San Jose, California and currently lives in Amsterdam. She is the photographer for her alter ego Magpeye. Carol has a bachelor’s degree in business marketing. Although she enjoyed certain aspects of the business world; she knew something was missing in her life. There was a time about 10 years ago when there were several traumatic experiences that took place like a domino effect. Carol felt lost and was at a crossroads. Photography was something that always fascinated her. It hit her like a lighting bolt that she should pursue photography seriously, which she did at the Fotoakademie in Amsterdam.

She specializes in commercial photography under the name This work is for her clients where she uses her marketing knowledge and photography skills to bring their concepts into the realm of reality. Her conceptual work is her own very personal creations.

Photography is the means Carol utilizes to be part of a community, explore the world, exorcise demons and keeps her sane.

‘’Create your own reality’’

photo credits: photographer at Magpeye Photography

The Japanese word for training or practicing Aikido is ‘keiko’. It consists of the two characters 稽 and 古, which in themself mean ‘consider’ and (the) ‘old’. In this lecture Dimme explores how Japanese Martial Art, drawing portraits, teaching Interface Design, iGeneration students and Life Long Learning might relate more to eachother than you would expect.   About the speaker:
Dimme graduated as an Interaction Designer in 1999. Combining his love for drawing with the art of Interaction Design he founded Monkeybizniz, a company specializing in Playful Interactions. Projects range from placemats to interactice animations to applied games, with subjects ranging from teenagers dealing with upcoming loss of a loved one, therapy adherence for children and a tool to help the government design policies for sustainability. After a 6 month sabbatical in Japan to practice Aikido full time, Dimme was asked to manage the studies Game Design, Game Art and Interaction at the Utrecht University of the Arts.
In his spare time he loves to draw digital portraits and hands.

Karin Müller is an experienced co-founder and a kick-starter for pioneering initiatives in the creative sector. She is interested in how to mobilize stakeholders around a social cause, and to create communities that can embrace the vision and mission to take it to a next level.

About the speaker

Karin has a Master in Arts and Science and lives in Amsterdam with her daughter. Since she graduated she has co-founded multiple pioneering initiatives. First company was BLIK, a platform for emerging visual artists. In 2006 she was head of the Dutch branch of an international NGO supporting creative entrepreneurs in Africa, Music Mayday. In 2013 she co-founded The Good Family, a platform that offers personal development for parents and children. In 2017 she co-founded the Braenworks Academy, the first business school for creative professionals. She is also program manager for Ashoka, a worldwide organisation that supports social entrepreneurs through multiple training and mentoring programs.

“Dream it, wish it, do it” - unknown

With each initiative I get involved in, I collaborate with an inspiring visionair who has a groundbreaking idea to challenge a status quo. I always start with translating this vision into

a compelling brand story or manifesto. I use the input of all relevant stakeholders to create engagement. I then start gathering (public) support for what we try to achieve by implementing inspiring activities that actively engages the target group. The interaction is continued online, resulting in a loyal community of fist believers. Key drivers for me are the urgent need for change, the authenticity of the pioneering initiative and the aim to make a positive impact on society.

Danitsja Bulatoff is a personal trainer/coach for competence- and personal leadership development. She is intrigued by social interaction, group dynamics, participation and the motivation behind the behaviour of people.

Graduated as a Social Worker, people always have been taken a central place to Danitsja. She is driven to help them give direction to their ambitions, dreams and goals. For assistance in this proces she works a lot with horses, because of their great reflective abilities.Danitsja lives in The Hague with Arjan and their dog Toby and cat Suki.

‘’The deepest principle in human nature is the craving to be appreciated’’ - William James

Agathe Lenclen is a data analyst and creative coder at CLEVER°FRANKE, an Utrecht-based design agency that uses data to create interactive products and experiences. She obtained a Master of Science at Telecom SudParis, a French engineering school and graduated in audiovisual and multimedia project management.

Agathe crafts stories from data, discovering new and engaging ways to visualize them for a captive audience. She was instrumental in the most recent Weather Chart by CLEVER°FRANKE a data visualization poster in which people are challenged to view the weather from new perspectives. Besides her agency work, Agathe frequently experiments with code, and explores the world at the intersection of technology, data and design.

“There is scarcely any passion without struggle.” Albert Camus

Fabian van Sluijs is a curator and organizer with a background in art history, new media and digital culture. In 2010 he co-founded FIBER, an Amsterdam based organization for audiovisual art, music and digital culture. Since February 2017 he runs in his hometown a local platform called Creative Coding Utrecht (CCU). CCU aims to bring together the community of artists, developers and anyone interested in exploring the creative possibilities of self built soft- and hardware. CCU aims to stimulate creative coding as artistic practice and unlock its potential for critical inquiry into algorithmic culture.

Carolien Teunisse is an Utrecht based visual media artist, researcher and curator. With her work she aims to discover interesting dialogues that occur between different types of media, merging realities and between humans and technology by using projection and sensing devices to create installations and immersive experiences. Besides making work she is also passionate about passing knowledge and skills on to others, ranging from children to professional creatives. Apart from co-founding FIBER and CCU,  she is a also member of DEFRAME, a collective of visual artists whose focus lies on audiovisual installations and live visual performances.


Daria Biryukova studied industrial design in Russia and obtained a master’s degree at the University of Applied Arts in Vienna, Austria. She did part of her education program at the Design Academy Eindhoven. In 2015 Daria Biryukova founded Studio Mixtura with the aim to help industries and organisations to review their production methods and waste management. Studio Mixtura offers design solutions to make organisations profitable in the way they do not harm the environment. Main purpose is to solve the problem of environmental pollution due to a thoughtless mass production of goods, materials and services.

‘I believe in design as a powerful and productive treatment that can help to build a better life. As a design alchemist, I am fascinated by experimenting with waste and secondary raw materials. I start every project with a deep research and analysis of all the ingredients which appear after production or recycling processes. This approach allows me to work with a very broad range of industries and collaborate with experts from different disciplines. Once I collect all data, the mixing and matchmaking begins. A study brings me to a complete new storytelling with the answers to questions: why the product, material is produced in this way, why the waste is accumulating, how itcould get a sustainable treatment and as the outcome what is the design of a new product.’


‘Craftwork is about building on what you know, on your skills rather than throwing it out. The capitalist logic is about throwing and buying something new when you learn how to use it. The privileges that creative acts over the craftsman acts has a sociological dimension. Innovation is something that separates the innovator from the mass, where craftsmanship is a collective activity. To really recover that social world of craftsmanship, we have to break an attitude about creativitybeing a form of individuation or separation.’

Richard Sennet Lecture in MAK - Österreichisches Museum für angewandte Kunst

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