Dare to dive deep. Have the courage to go where most people don't bother to go.

If you don't show it, then it doesn't exist.

Never underestimate what you do, never under-sell what you do, because your creativity is your currency. Invest in it.

When someone asks you to do something you’ve never done say yes, smile, and then run away and freak out. And then figure out how to get it done.

None of us actually know what is out there behind all these doors, but if you go and start knocking on them, weird shit starts to happen.

If you do what you can with what you have where you are, it will, hopefully, lead to something.

Every single project I did that first winter was an absolute and utter failure. Every single meal was a hot dog on a piece of bread with a piece of processed cheese.

I never set out to be a sign painter. It was an unexpected turn of events.

If you're doing anything—especially creatively—make sure it's absolutely the best you can make it.

Do what you can, with what you have, where you are.

Nothing in this world has ever been created without some aspect of bravery.

Just try something that you've been thinking about. Try your idea.

Invest your life in what you love.

I often say at Coke, 'We are Idea Expert Killers.'

No deudas = Libertad.

Being a creative entrepreneur is an extreme sport!

We should choose our problems. We don't have to let facts in, burden us and become our problems.

A veces la palabra negocio es la negación del ocio.

arte + ideología = propaganda, arte + mercado = publicidad, arte + función = diseño, arte + dinero = neg·ocio, arte + tiempo = ocio

Things cost what people are willing to pay for them.

The only rule of the art market is that there are no rules.

La única regla del mercado del arte es que no hay reglas.

De alguna manera el mercado, el dinero, liberó al arte.

At the end of the day, it starts with making sure that you're solving the right business challenge.

A thousand dollars has a limit to what you can buy, but it has no limit of what it can lead to.

Happiness is not about money, it's about the things that money sometimes gives you access to.

Work is a very tangible thing that we can invest to go after the jobs that we want.

I believe that designers can fix the economy.

Breaking formulas leads to better work.