About the speaker

Bill is known as entertaining, provocative and highly motivational speaker. He is a serial entrepreneur as well being an advisor to several start-ups.

He joined the faculty of IMD, first as a marketing professor, then also as Director of InCompany programmes. He is currently Professor of International Marketing at the Instituto de Empresa in Madrid where he has been a member of the faculty since 1984. He has consistently received teaching citations for outstanding performance, and has been responsible for several programme innovations. Most recently in 2009 he created a class called Massaging the Mind, the result of several years of research in the behavioral sciences. Over the years, Bill has worked for or consulted companies large and small in the USA, Europe, Africa and Asia. He has been an advisor to several national governments, the United Nations, the Red Cross, the Offshore Institute, and numerous others.

He also serves on the Board of a Geneva based high technology venture capital firm. Bill divides his time between Geneva, Madrid and New York.

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