Keith Wilmot speaks on bringing commercial value to ideas and making them happen.

This February, Keith Wilmot took CreativeMornings/Atlanta by force—talking all about bringing commercial value to ideas and making them happen. Keith is the Vice President of IGNITOR, aka Chief IGNITOR, an internal creativity and innovation group and registered asset of The Coca-Cola Company in Atlanta, heading up this function on a global basis.

At his talk, he spoke about some of the processes his team uses to bring new ideas to life. Check it out for that extra dose of inspiration to make yours happen.

About the speaker

Keith is the Vice President of IGNITOR, aka Chief IGNITOR, an internal creativity and innovation group and registered asset of The Coca-Cola Company in Atlanta, heading up this function on a global basis. His team is responsible for solving wicked business challenges by translating insight into actionable ideas. His team also builds global creativity and innovation capability, skills critical for 2020 Vision achievement.

He previously held Marketing and Innovation leadership positions at several companies such as Alpo Petfoods, Pillsbury, Ocean Spray Cranberries, Brachs Confections, and Pfizer Consumer Healthcare.

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