Martina speaks on design, lettering & type … with a little bit of vital marketing.

About the speaker

Martina Flor combina sus talentos como diseñadora e ilustradora en el arte de dibujar letras. Radicada en Berlin, dirige su estudio especializado en lettering y tipografía customizada trabajando internacionalmente para clientes como The Washington Post, Adobe, Vanity Fair, Cosmopolitan, Harper Collins, Fontshop, Monotype, y Etsy, entre otros.

Martina es co-fundadora de la conocida batalla online ‘Lettering vs Calligraphy’ y fundadora de ‘Letter Collections’. Con una maestría en diseño de tipografía de la Real Academia de Arte de la Haya, dedica gran parte de su tiempo a enseñar lettering y diseño de tipos dentro y fuera de Europa. Es la autora del libro ’The Golden Secrets of Lettering’ (2017, Princeton Architectural Press and Thames & Hudson) originalmente publicado en alemán bajo el nombre ‘Lust auf Lettering’ (2016, Verlag Hermann Schmidt), que será próximamente publicado en español y francés.

Con su trabajo ayudó a establecer el lettering en la escena europea del diseño. Cuando no está dibujando letras, viaja para presentar su trabajo en conferencias y universidades. En 2016 habló frente a un público de 10.000 personas en TEDxRíodelaPlata.

Martina Flor combines her skills as both a designer and an illustrator in the drawing of letters. She grew up in Buenos Aires, studied Communication Design in Barcelona and graduated from the Type & Media Master in The Hague, before finally settling down in Berlin. She founded her studio there, and enjoys working in three different languages for private clients, agencies, magazines and publishing houses around the Globe.

When not doing commercial work, Martina might be spending her time preparing a keynote presentation or working in one of hey self-initiated projects. She’s the co-founder of the project Lettering vs Calligraphy and the founder of Letter Collections. She carries out her own letter design workshops, as well as lectures at several universities.

Martina has traveled the world to present her work at conferences and holds workshops to help designers grow their skills and improve their design process.

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