Leo Jung, Creative Director for Pop-Up Magazine & The California Sunday Magazine, shares how he learned to bring all of himself to his projects, and how being mindful & intentional helped him and his team build their unique vision from scratch.
About the speaker
LEO JUNG is Creative Director for the acclaimed live series Pop-Up Magazine and The California Sunday Magazine, which won the Society of Publication Design’s award for Magazine of the Year in 2018. He is the former design director at Wired and deputy art director at The New York Times Magazine. His work has been recognized by the Art Directors Club, Type Directors Club, and the Society of Publication Designers.
Favorite quotes from this talk See all
I realized what I see today is not solely my own. It's a culmination of everyone I've shown my work to for criticism.
Typography can be very expressive but also it should work with the photography and compete against it.
It occurred to me that learning to see critically, the way my colleagues did, was teaching me the value of perspective. Everyone had something different to offer.
The act of turning a page is revealing something unknown. And if you can play with the reader's anticipation and feed into it, then you're making it an interactive experience that's also memorable.
We always look for stories that are memorable and surprising, and something that you’ve never heard before.
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