About the speaker

Jan-Christoph Zoels is Experientia’s partner in charge of user experience. Originally from Germany, he lived for many years in the USA, where he taught at RISD, and was director of information architecture at Sapient and a senior designer at Sony. He was a co-founder and senior associate professor at Interaction Design Institute Ivrea, where he ran the business innovation workshops called Applied Dreams. In his work Jan-Christoph focuses specifically on people’s experience of mobile services and applications to support sustainable lifestyles. He advocates a strategic integration of user experience modeling, design, prototyping and iterative testing to improve the desirability of products, environments and services. Clients include ASUS, BenQ, CVS Pharmacy, DSG Singapore, Embraco, Intel, Intesa SanPaolo, Samsung, Sony, SITRA, and Unicredit.

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