Chris Kocek breaks down the ethical dilemmas people face every day in marketing.
When it comes to advertising and product marketing, there’s a not-so-fine line between what’s ethical and what’s misleading. “Real Chocolate Flavor” doesn’t always mean chocolate. And “A Good Source of Calcium” might actually mean no calcium at all. But if you’re a marketer with a conscience, what are you to do? Chris Kocek lays out a game plan for navigating the sometimes murky waters of ethics in advertising.