Chris Kocek

Brand Strategist and Entrepreneur

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part of a series on Ethics
Mar 21, 2016

23:58

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Chris Kocek breaks down the ethical dilemmas people face every day in marketing.

When it comes to advertising and product marketing, there’s a not-so-fine line between what’s ethical and what’s misleading. “Real Chocolate Flavor” doesn’t always mean chocolate. And “A Good Source of Calcium” might actually mean no calcium at all. But if you’re a marketer with a conscience, what are you to do? Chris Kocek lays out a game plan for navigating the sometimes murky waters of ethics in advertising.

About the speaker

Chris Kocek is the Founder and CEO of Gallant Branding - a strategy and design studio dedicated to building brands for a better world. In between his work helping start-ups and challenger brands, Chris writes for Entrepreneur Magazine and guest lectures at the University of Texas at Austin. His talks on creativity and innovation have been featured at strategic symposiums around the country as well as TEDx. He is the author of The Practical Pocket Guide to Account Planning (Yellow Bird Press, 2013), which is currently being taught in advertising programs at more than 30 universities around the US.