It's about selling products but it's also about educating and learning and having fun.

We wanted to collaborate with the people who are in our lives.

No deudas = Libertad.

The strongest word in the English language is ‘no.’

Ask yourself, ‘Does this need to be said?’ Is what I'm thinking about saying really need to be said. Then ask yourself, ‘Does this really need to be said right now?’ And then, ‘Does this really need to be said right now by me?’

You should start projects because you feel like you are going to either explode, or vomit, or both. You’ve gotta have that kind of burning desire in your stomach to do it.

Find somebody who disagrees with you on everything. Go argue with them as often as you possibly can. Get scrappy. Blood will be drawn. That's how you have to think about it. What this does is it's going to help you define your ideas. When they're challenged you're going to be forced to shape them. You're going to be forced to bag them up.

We decided to found a business and got three advices: (1) Never found a company with more than three people (2) Never found a company with your friends (3) Spend all your time for the start-up. We ignored all that advice.

This is about business to business spending local and how that affects how your investment flies.

I don't know why we need a huge closet full of crappily made clothes.

How much are we willing to pay for convenience and low price when the currency in that exchange is our identity as a city?

This is the golden age of yes.

And some people will say “I don’t get it.” And you may have to say, with guts, “then it’s not for you.”

It’s more important you do work that’s important, than you do work that’s pretty.

Fall back on the skills you learned in kindergarten. Use your scissors, play together, and question everything.

Paper is a lot less scary than software.

Everything I put out is like a mantra; one plate at a time.

Everyone knows what a Death Star looks like… If you create art that you want people to be able to remember and communicate, it has to have this simplification.

You’ve all heard the old Boy Scout adage ‘Take nothing but pictures, leave nothing but footprints’ well… don’t forget to bring back scientific samples.

We need to create a culture of accepting mistakes and actually rewarding people who are at least trying.

We accept that with innovation comes mistakes.

Accepting the status quo is not an answer, that's an excuse.

We need to be questioning why things are done a certain way and always be looking for that better way, not just accepting the status quo.

Change has to happen. It's inevitable.

The core of the Upstart ethos is thinking about how we can creatively engage with individuals and communities to create transformation and change.