All I did was go into work every day and be friendly towards people.

I wasn't always a type nerd.

It's a tremendous gift to be able to do what you love for a living.

I am not wise, but the smartest thing I have done—maybe the smartest thing any of us can do—is listen.

We are a museum without a building, we're a museum without a collection, but we're a museum with a hell of a lot of high hopes and goals.

Minimize the amount of bureaucratic crap between you and your audience.

If you fail at something and you truly attempted it, it's still a success. You're just going to have to do it a few more times.

How I see creativity is that you're doing stuff and you're thinking about what you are doing.

All of you have convening power. We're not in the industrial economy anymore, we're in the connection economy—and connection creates value.

Work is love made visible.

Don't just be a knowledge consumer. Be a knowledge producer.

School has the tendency to teach us to be consumers of knowledge.

We need to completely unlearn everything that school taught us about failure.

Just because I'm not traditionally creative doesn't mean I can't create.

It was pretty early on that I learned in school that I was totally uncreative.

I'm going to flip the idea of failure totally on it's head.

Negative reactions to failure prevent us from harnessing that productive potential that sits in our failure.

We could debate the merits of Helvetica forever but no one actually gives a shit—and that's okay. Once you get past that, then you'll probably be a better designer.

It's about keeping everything minimal and having this maximal element.

I do like to strip things away to the bare essence of a structure but it's once I'm at that stripped away point I can't restrain myself, I have to maximise something, find a detail and dial it up.

I do believe less is more, but to a point.

I think of myself as more of a Maximilist.

There's a rule for those of us who hunt for critters. That rule is: hairy is cool and rare. Anything you see that is hairy is going to excite a diver.

When I first took the camera under water, I derailed my life.

When we become disembodied from our place we don't respect it.