The Made Shop shares tips and tricks about introducing friction, indecision, and waste into the design process.

Are you well-organized, methodical, and competent? Is your work productive, effective, consistent, profitable and streamlined? Well, we can help!

In our April Fool’s Day (but dead-serious) Creative Mornings talk about ‘Risk,’ we want to share some tips and tricks we’ve discovered for introducing friction, indecision, and waste into the design process. We’ll also explore ways to misspend time and energy, make things the hard way, un-automate simple procedures, and consistently produce downright inefficient, risky design.

As George Lois often said, “You can be cautious or you can be creative. But there’s no such thing as a Cautious Creative.”

At our shop we invariably find ourselves slipping into thinking of risk only being valuable as a negative gamble against uncertain reward. But repeatedly we’ve found (and then repeatedly tried to remind ourselves) that working safely ends up being far more predictably risky. Our measured, expert, cautious work has a nearly guaranteed failure rate for being memorable, exciting, or new; while our favorite projects have all been riddled with risk and inefficiency.

About the speaker

The Made Shop is a small American design shop making architecture, interiors, objects, & graphic designs. We’re a close-knit, family-run studio working across an ever-expanding range of mediums for a bunch of cool clients. Recently we’ve done motion graphics and title design for a television show and major motion pictures (hitRECord on TV, Looper, Don Jon), album and poster art (Yoko Ono, Shovels & Rope, The Fray, Rufus Wainwright), international branding and product design (Adobe, Stranahan’s Whiskey, Hangar 1 Vodka), and ongoing creative direction for the interactive online production company, Joseph Gordon-Levitt’s hitRECord.

Spread out across the country in Denver, Los Angeles, and occasionally New York, The Made Shop was started in 2002 by husband and wife partners Marke Johnson and Kimberly Johnson along with brothers Nathan Johnson and Zachary Johnson and childhood friend and bandmate, Adam Blake.

Favorite quotes from this talk

No quotes yet. Sign in to tag a quote!

Photos from this talk See all

navigateleft navigateright

    *Crickets* Sign in to add a comment.