The Made Shop shares tips and tricks about introducing friction, indecision, and waste into the design process.
Are you well-organized, methodical, and competent? Is your work productive, effective, consistent, profitable and streamlined? Well, we can help!
In our April Fool’s Day (but dead-serious) Creative Mornings talk about ‘Risk,’ we want to share some tips and tricks we’ve discovered for introducing friction, indecision, and waste into the design process. We’ll also explore ways to misspend time and energy, make things the hard way, un-automate simple procedures, and consistently produce downright inefficient, risky design.
As George Lois often said, “You can be cautious or you can be creative. But there’s no such thing as a Cautious Creative.”
At our shop we invariably find ourselves slipping into thinking of risk only being valuable as a negative gamble against uncertain reward. But repeatedly we’ve found (and then repeatedly tried to remind ourselves) that working safely ends up being far more predictably risky. Our measured, expert, cautious work has a nearly guaranteed failure rate for being memorable, exciting, or new; while our favorite projects have all been riddled with risk and inefficiency.
About the speaker
Liminal spaces are uncomfortable. Neither here nor there; an undefinable limbo halfway between two known spaces. Often our impulse is to escape these liminal spaces, seeking well-defined areas of comfort. But if we can discover how to get comfortable in these abstract gray areas, they can generate particularly interesting and creative work.
Join Marke Johnson, Partner and Creative Director at The Made Shop, as he talks about the liminal creative space they've found in the weird gray area halfway between "ignorance" and "expertise" in their recent work. The Made Shop has developed a unique approach to creativity that embraces ignorance and inefficiency as equally indispensable tools alongside expertise and efficiency. Through a series of wildly varied case studies they'll dissect and present their counter-intuitive creative methodologies, along with tips and tricks for how to get comfortable in the uncomfortable liminal spaces that necessarily show up in all creative work. Let's get liminal!
The Made Shop is a shape-shifting design studio based in Denver and L.A. We are an award-winning crew of makers and shakers working with clients large and small to create meaningful brands, products, and experiences of all kinds. Our collaborative and boundary-crossing approach combines wide-ranging curiosity with deep-diving expertise to produce outstanding ideas executed with impeccable craft.
We believe in curiosity over comfort; always seeking new creative territory over familiar terrain. And we think ideas should always come before images: as Ansel Adams once said, there's nothing worse than a sharp image of a fuzzy concept. We think of our clients as co-conspirators; all working together on a shared mission to make things that are beautiful, durable, and meaningful.
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Hosted by
Art Gym Denver
1460 Leyden St
Denver, Colorado United States 80220
Date
Partners
Universal Mind
Art Gym
