Africa is a vast continent, each region unique and diverse - what works in one country does not necessarily work in another. Terry gives us some insight on how brands need to get into Africa, deploy a lean operation and use failure to customise their service and offering to lessons learnt.
About the speaker
Terry is a creative thinker, social entrepreneur, author and brand builder across the African Continent.
He spends most of his time commuting across the continent where he has worked extensively with many of Africa’s best-loved brands. Terry is the CEO of VWV across Africa & The Middle East. He is also a fellow of The Africa Leadership Initiative, and is a director of the Southern Guild Design Foundation.
Terry is a published author, speaker and often appears in various online and print media. His book “connect with the continent” helps brands to understand key consumer trends and social movements across the African continent.
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The brands that make people tick are the ones that tap into the emotional strings in a very very deep way. — Terry Behan
We will ... fail faster which will hopefully equip us to succeed better in the future. — Terry Behan
Some cultures are just destined or set up historically to fail, and certainly, from where I come from, this is a narrative. — Terry Behan
This whole design movement across the continent is frustrating some people and delighting others. — Terry Behan
What's beautiful about the design movement in Africa is no one is telling them what's right or wrong — Terry Behan