I lead by example when it comes to user experience.

Helen takes on a journey through her creative inspiration as a UX professional and what we learn is that every path has its own unique attributes embrace them!

About the speaker

Helen is a customer experience specialist who enables organisations to develop emotionally positive experiences with their customers as a business differentiator. Her work is focused on enabling forward-thinking organisations to improve and innovate CX strategy. As a dedicated environmentalist, the growth of ethical and conscious consumerism is a key area of interest for Helen, culminating in the launch of the first of its kind study in Conscious Consumer behaviours in the UAE in partnership with consultancy Sustainability Advisory.

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