Look at yourself and ask what am I doing and would others buy it?

Helen took us on a trip through her customer experience journey. There is no easy path and there are no easy answers but there is asking the simple questions. What do I like? What do I expect? Am I happy with the outcome? Am I leading by example?

About the speaker

Helen is a customer experience specialist who enables organisations to develop emotionally positive experiences with their customers as a business differentiator. Her work is focused on enabling forward-thinking organisations to improve and innovate CX strategy. As a dedicated environmentalist, the growth of ethical and conscious consumerism is a key area of interest for Helen, culminating in the launch of the first of its kind study in Conscious Consumer behaviours in the UAE in partnership with consultancy Sustainability Advisory.

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