Ghislain Poirier shares insights on his creative process, the nature of play and the sometimes tense relation between creation and industry, which he solves with the equation FUN and RESPECT.
In his astounding conference delivered in front of an audience of some 200 Montreal creatives late October, musician-DJ-producer-creator Ghislain Poirier revealed – for the first time on camera – what to him could explain the success of creatives. To the audience’s surprise, the playful and ludic were mostly shunned as required yet insignificant components of the artist’s overall creative set of distinctive abilities.
Borrowing from various examples such as hockey players and other professionals who are generally deemed to be playful in essence, Poirier depicts “a day in the life of a DJ” as being nothing short of a repetitive, unexceptional series of tasks that largely resemble the daily lives of most office workers. Sure, the musician takes pleasure in musical creativity and the exploration of different new beats, but the vast majority of the time spent in and around music is devoted not to creative and playful exploration, but to the often disappointing process of filtering out many uninspiring creations, the perfecting of others, and the commercialization of one’s work…
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Camera: Hervé Baillargeon, Philippe Baumann, Daravong Thongsavath
Editing: Maxime Riverin
Music: “You Tell Me” by Boundary