Invest your life in what you love.

It's not about a brand that 'won' as social media. It's about a business that enabled a group of people—with a creative aptitude and an understanding of the zeitgeist and what was happening at that particular point in time—to act very quickly.

All that brands have left as a differentiator is credibility.

We've arrived at a place where there is quite a lot of disillusionment on the part of today's customer, who is a lot smarter, a lot more connected, and a lot more influential than they ever have been before.

If we start boxing ourselves into a style, then we're not exploring.

The alchemy, the connection of any project is coming up with these ideas, collaborating, experimentation, taking these natural materials and age old processes and applying them in new ways.

What we can create is limitless. We put a man on the moon.

When I walk, I have an empty, happy brain and I see things.

E ele (Niemeyer) disse o que é preciso é ser bonito, se funcionar tanto melhor.

O teatro é um processo de transformação pessoal. / The theatre is a process of personal transformation.

Marketing, branding and communication cannot be owned by one department in the business. It needs to be the mindset of the entire corporation.

In the future, there will be no technology to 'learn' essentially.

I often say at Coke, 'We are Idea Expert Killers.'

I must tell you, my dreams have been disturbing, but I am still able to see and feel beauty everywhere. Dread and delight at the same time. That is the truth about being alive.

Demand responsibility but don't worry at all about authority.

One of the things that we see when we look at the work of people who have put really big ideas into the world is that they got there by being patiently impatient, or impatiently patient.

Now go ahead. Mingle. Connect. Combine. And go make Montréal this citizen platform!

Technology is giving a lot of power to the users rather than to large technology companies. In politics, it is the power of citizens that is taking shape.

Urbanization is changing our political behaviour.

We need more collaboration and less territoriality.

We are in the process of taking back our streets. The street is crucial because it is the first incarnation of our shared space. Everything happens on the street. We always have to go down to the street.

Luck is basically ambition. You have to have ambition, if you don't have ambition luck won't come either.

In a city, stories are important. Anecdotes, urban legends are important.

Either you are a brake pedal, or you are a f*cking hot Ferrari motorcycle speeding at 300 kilometers a mile.

You're now living in a city, as you're watching it happen, that is growing before you.