We can learn a lot about our own personal crafts but we don't have to be directly connected to them, we can just be inspired by them.

We're all powerful. We all have this creative power within us.

Every single invention has been because of a problem.

The last buggy whip factory was no doubt a model of efficiency.... There is nothing so useless as doing efficiently that which should not be done at all.

We need to have a discussion about how effective we are, not how efficient we are.

What you value is intrinsically tied to what you sell. It shapes you, it shapes your culture and it creates the wrong incentives when you sell time.

The majority of what we manage in our lives has no way to be measured. The love of a spouse or children. The trust we have in coworkers. You can't measure it.

The history of the billable hour is a confluence of events that span over 60 years.

They don't understand why they're doing it, because as far as they know, this is the way it's always been done. And that is why we do timesheets.

Tricking the world is the ultimate game.

We really want to start bringing the farm to the city.

I used to ride pigs before I ate the pigs.

We have to be worried about construction waste, both because of legacy that we lose and the memory that we lose and because of the material environment.

The built environment has to be addressed in terms of existing buildings.

Never underestimate what you do, never under-sell what you do, because your creativity is your currency. Invest in it.

When someone asks you to do something you’ve never done say yes, smile, and then run away and freak out. And then figure out how to get it done.

Do small things.

Creativity can feel like a risk or a liability to our clients.

We produce the world through thought.

Because it is common sense, I want to unpack it. I want to unfold it. If we assume everyone knows what that means or what it does, then we’re less-likely to about it.

I’m more interested in asking: What does our thinking do? How does it actually create a world? That is key.

What is it about making that makes me want to make?

The bravest thing I do every day is love and trust, myself and others.

Nothing about our lives requires us to be truly brave. Yes, we have to be thoughtful, we have to be tenacious, we have to be dogged and hard-working and creative and agile, but not really brave.

Bravery is a cloak for fear.