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We’ve got to evolve, man. I used to make websites for people — that's how I started out back. Turns out it was hard to make websites. Now, it's not so hard to make a website. You can go to SquareSpace and you can get a perfectly great looking website for your small business and it'll look fantastic. . . Making websites has turned from this totally tailored experience to a commodity for anything except people who are solving really hard complex problems. . . So if you’re still in the business of making small websites for small companies that don’t need that kind of service, then you are now in a commodity business and you’re not competing with another design studio, you’re competing with something like Squarespace. And you have to evolve out of that. What do people actually need solved? Designers are problem solvers by nature. And the problem of how to make a website has been solved. So move on and find another problem that hasn’t been solved yet and know that at some point there’s going to be a commodity solution for that problem and you’re going to have to move on from that.

Mike Monteiro

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