Victoria Taylor amazing talk about roots for. the first CreativeMornings/Derby of the decade !

January’s Theme is Roots. A tree is made up of not only its colorful leaves, but also its bark, branches, and most of all — its roots. The roots exist to provide sustenance and a strong foundation for the rest of its body. Examine your own ‘roots.’ When you retrace them, what do you find? In his CreativeMornings talk, James Victore shares, ‘The things that made you weird as a kid make you great today. But only if you put it in your work.’ Identify the things that ground you and what you’ve carried with you over time. How have your roots shaped who you are today? The start of a brand-new decade gives you the perfect excuse to dig up the old and to nourish the elements that sustain you. Courageous, creative work begins below the ground. Our Québec chapter chose this month’s exploration of Roots and Félix Girard illustrated the theme.

About the speaker

People are the power source behind every brand and every business on this planet. Empower people and they will power your brand or business.

Victoria is a business consultant and international speaker who works with brands and businesses in three key areas: Customer Experience, Media Marketing and Business Development.

For over 15 years, Victoria has helped those she works with to think differently and design and create unique experiences that deliver beyond expectations of just great performance and sales. Victoria helps businesses to reach the heart as well as the mind, creating intimate, emotional connections that people want to feel with them time and time again.

Of course Victoria does the regular jargon-filled deliverables: strategy design, increasing sales revenue and profit, accelerating brand awareness, building influence, raising profile and generating PR, but that’s a by-product of something magical that is absolutely necessary to not only survive, but also to be significant to today’s digital-savvy multimedia-user and consumer.

She helps those she works with to understand that this is about building relationships and experiences for the long term, not simply generating short term transactions. When brands make people matter, they don’t just survive, they thrive.

People. First. Always.

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