Videography by Philip Barry,

About the speaker

Peter Fraser is a designer, educator, cycling fanatic, and family man with an urban heart and rural soul. His relentless energy comes from his entrepreneurial family roots and the bottomless cup of coffee parked on his drawing table. A native of Doylestown & Philadelphia Pennsylvania, Peter and his family have happily called their rural spread in RVA home for over 24 years. His studio, 37, is entering its 12th year of approaching design with the broadest brush possible, working to help craft the vision for everything from scrappy startups to fortune 50 companies

Peter is the proud OG Board Chair of Richmond Cycling Corps, a sometime faculty member at VCUArts, a maven and advocate for anything and everything creative and disruptive, and of late, finds himself pointing his bike downhill from the tops of mountains. When not in the studio, classroom or trails, you can find him at home tending to his small farm or working in his shop.

Peter is married 27 years to Sally, an elite athlete, coach and wellness consultant, does his best to keep up with the adventures of his three children- Julia, Kieran and Ethan, and spends some quality time with Sparkie, Chubb, Orange, Chrissy, Ophelia, Little Ron Swanson, Harry-the-one-that-lived, Red, Green, Goose, Mr. Goose and two yet unnamed goslings.

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