Rupali Steinmeyer is Head of Client Management at MetaDesign Berlin and also Managing Director of MetaDesign China Limited. She’s responsible for the agency’s expansion plan in the Asia-Pacific region and oversees key client relationships. Together with her team in Beijing and Berlin she manages clients such as Volkswagen Group China, Shanghai Volkswagen, FAW-VW, MIDEA, China Telecom, OPPO, Zhejiang Daily Press Group, Fisher & Paykel, Shenzhen Maniform and Haier.

Rupali previously worked on and managed communications initiatives in marketing, strategic brand management and public relations at companies such as CNA Insurance and Planet Leap in New York, working on campaigns for brands such as Citibank, Fleet Boston, AT&T, and Allstate Insurance, and the IIC and Bombardier in Berlin.

Rupali speaks regularly at conferences and is currently a guest lecturer at universities in Beijing (Tsinghua University and the Communication University of China) on cross-cultural communications and brand implementation strategies. Rupali studied in India and USA and graduated with honours majoring in political science, economics, public communications and film history.