Jacco Ouwekerk explains the thinking behind the Anne Frank House website.

About the speaker

Jacco Ouwerkerk is a strategist and concept developer at DOOR: a creative agency that specialises in cultural immersive storytelling. He works at the intersection of digital and physical museum experience and is an expert in digital storytelling, new presentation forms and experience design. Over the past few years he has realised multiple innovative, digital projects for different museums, theatres and festivals.

Some examples are: new and interactive storytelling concepts for the world-renowned Anne Frank House in Amsterdam, the revamped Collection Boijmans Online and the interactive exhibition about world famous philosopher Erasmus in library of Rotterdam. In all of his work, Jacco uses a service design methodology that centralises the visitor in the story told by an exhibition, or museum.

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