When I think about identity, I picture a pie-chart in my head and each part makes up who we are
Phil Adams is a brand consultant at I Know Some People Ltd and our first ever virtual event speaker. In his talk Phil examined IDENTITY as the ideas of traits with which a person or brand is known to be associated. Making us think âhow do we make strategic decisions about the ideas that we want to be associated with?â and âWhat happens when we wholeheartedly commit to those choices? Phil also spoke to us about Ikigai (çăç˛ć) which is a Japanese concept that means âa reason for beingâ
About the speaker
KNOWN ASSOCIATES
Phil Adams is a brand consultant at I Know Some People Ltd, the company he founded as a vehicle for his new(ish) freelance career. His previous thirty one years of (more secure) employment were spent in agencies - advertising agencies and digital marketing agencies - where he helped to devise strategies and campaigns for brands like Tennentâs Lager, IRN-BRU, Cadburyâs Dairy Milk, Royal Mail, Honda, Grolsch, and Standard Life. Outside of work, he is non-exec Chair of Puppet Animation Scotland, a Creative Scotland regularly funded organisation that nurtures artists and promotes subversive storytelling art forms. He is also co-founder and Executive Producer at All Hands On, a not for profit production company making documentary films about innovations in direct democracy. The companyâs first film was about the Citizensâ Assembly that was a precursor to the historic referendum to liberalise Irelandâs abortion laws. All Hands On has also produced two commissions for Extinction Rebellion. It is currently in post production on a film shot in Athens during the European Parliament elections last May. Philâs talk examines IDENTITY as the ideas or traits with which a person or brand is known to be associated. How do we make strategic decisions about the ideas that we want to be associated with? And what happens when we wholeheartedly commit to those choices?
Favorite quotes from this talk See all
It's really odd how we always play it safe with the questions we ask when we first meet somebody
We never ask questions that require candid or vulnerable answers that will reveal anything about ourselves
If you want to be associated with an idea using a powerful shorthand is a good way of doing that
I do like a pie-chart and part of my identity is that I am sort of pie-curious
If you want to stand for something one of the best ways of doing that is to stand for one thing
