Paula Scher takes us through different types of ink she’s worked in and the way she feels about them.
About the speaker
Paula Scher is one of the worldâs most acclaimed graphic designers. She began her design career as a record cover art director at Atlantic Records and CBS Records in the 1970s and 1980s. She has been a principal in the New York office of the distinguished international design consultancy Pentagram since 1991. She has designed identity and branding systems for a wide range of clients including the Public Theater, Citibank, the Museum of Modern Art, Microsoft, the Metropolitan Opera, the High Line, and the Philadelphia Museum of Art. Scher has served on the Design Commission of the City of New York since 2006. She is an established artist exhibiting worldwide, and
her work is in the permanent collections of the Museum of Modern Art and other institutions. In 2013 she was honored with the National Design Award for Communication Design. She is the author of âMake It Biggerâ (Princeton Architectural Press, 2002) and âMAPSâ (Princeton Architectural Press, 2011).
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The great thing about being a designer is you make these things and you put them out in the world and people relate to them and people remember them, and that's what gives them value, and that's what makes them indelible.
The great thing about being a designer is that you make these things and put them out in the world and people relate to them and remember, so that's what gives them value and that's what makes them indelible.
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Museum of Modern Art (Titus 1 Theater)
11 W 53rd St
New York, New York United States 10019
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Love this! Leave it to Paula to give one of the most succinct, reasoned, informative, and thoughtful CreativeMornings talks I've seen! Such an amazing body of work!
Amazing! Paula is one of the classical and at the same time modern teacher and design masters of our generation.