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Olaf Mordelt

On retail, experience and authenticity

part of a series on Wilderness

24:49

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Olaf Mordelt’s presentation reflects on the triangle engagement, authenticity, and human asset management where event, amusement, food&beverage, and retail forming the experience. From ideation to design and implementation.

Changes are everywhere. How does this connect to the reluctance to change humans? Four different industries are evolving more, refining their client and consumer groups and behaviors for each. So how do we create synergetic, agile environments for retail, event, food & beverage, and amusement industries and combine them?

About the speaker

Olaf Mordelt is passionate about the amusement park and retail industry based on extended family traditions dedicated to the theming industry. He is the founder and CEO of One World Studio, Berlin – the experience design agency. He created a free space, a compilation of passion, competencies, and cultures that forms a highly diverse-minded team.
His strong interest in developing synergies among industries, creating spectacular new attractions, immersive experiences, retail opportunities, arts, and destinations has completed astonishing projects worldwide. In his “The Star Concept”, he summarized his passion as the planet-centric vision of developing entertainment-driven experiences for the day after tomorrow.

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