The CEO of FreshBooks, Mike McDerment, shares his philosophy of transparency and why he saw it as a foundation for growing his company.

About the speaker

Mike McDerment is co-founder and CEO of FreshBooks, the world’s #1 accounting software in the cloud for self-employed professionals and their employees. Prior to FreshBooks, Mike ran his own design firm where he accidentally saved over an invoice and realized an unmet need in the market. In 2003, he started FreshBooks from his parents’ basement in Toronto. Since then, over 10 million people have used FreshBooks to save time billing, look professional, and collect billions of dollars. Mike and his team dedicate themselves to executing extraordinary experiences everyday for customers who want to focus on what they love, not their paperwork. Mike has also authored “Breaking The Time Barrier”, a guide to using value-based pricing to unlock your true earning potential which has been downloaded more than 250,000 times.

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