You need the right question not the right answer

Having that ability to feel safe and confident will give you the courage to learn and create new experiences. ‘In museum terms we look at creating different stimuli. Lean back moments instead of lean in moments. We look at creating passive experiences instead of active experiences. To try and create that journey where people can rest, process, reflect.’ These moments are also important in our own work life but sometimes difficult to do. We need to recognise and nurture those step away moments. ‘As humans we are all curious. In order to use it usefully we have to take care of it and shape it…Focus the question to something that is relevant and achievable for you and at the edge of that sandpit create a safe place to explore into…a safe place to play in and keep motivated at the most challenging times.'

About the speaker

Lindsey Green has been working within arts, digital and learning since 1998. Lindsey co-founded Frankly, Green + Webb link, a digital agency working with cultural organisations all over the world to design products, experiences and services that integrate digital and physical elements. Part tech sceptic and user advocate, Lindsey’s focus is on creative but practical experiences that delight visitors and deliver measurable impact.

‘Frankly, Green + Webb projects often begin with questions about how cultural organisations - such as museums, galleries and performing arts companies - can be more effective at helping people make sense of the world around them.

These places, like many sectors, are feeling the impact of digital technologies, changes in audience attitudes and behaviours and reduced budgets. Our role is to help these unique institutions understand what’s at the core of the challenges they face and design different ways to make the experiences that help their audiences to learn, be inspired and be curious.

We have offices in the UK and USA and work across we have worked with a wide range of great organisations from the Science Museum to Tate, the Van Gogh Museum to the V&A, Scottish Ballet to the Metropolitan Museum of Art and many more.

We’ve helped clients such as these think about the ways in which visitors encounter their organisations and collections and how content and services can be choreographed on to that experience to enhance their understanding and enjoyment. Our user-centred, service design-led approach has enabled us to deliver outstanding results to help make them more sustainable and relevant.’

Lindsey will be talking #CMcurious. ‘It’s human nature to be curious. Yet, it’s also something we need to exercise and cultivate in order to stay actively interested in and open to new experiences. In the talk, I’ll be exploring how to stay curious during our daily work and lives. I’ll be using my own experience, as a researcher and business owner, of the challenge of trying to stay curious about my work and discussing what I’ve learnt about the topic from research with hundreds of visitors trying to navigate museums and cultural organisations, whose entire purpose is to encourage curiosity’

We are gathering at the beautiful home of Sheffield Institute of Arts link of our head 2018 sponsor. Coffee and curiosity, a perfect Friday start. Hope to see you there.

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