John Schoolcraft tells us how he helped (re)create a cool company culture at Oatly.

Under John’s creative direction Oatly has fearlessly pursued building a company that endeavours to be honest, human, consistently inconsistent, interesting and world class without being evil.

About the speaker

John is the creative director at Oatly, who has been tasked with forming the company’s message inline with it’s strong values. He previously worked as a copywriter before moving into creative director roles at agencies such as Adtomic and DDB Denmark.

John will be sharing how a #revolutionary model of collaboration with advertising agency Forsman & Bodenfors has enabled them to produce award winning campaigns. Oatly’s bold and creative marketing approach has helped them disrupt an industry and stir a #revolution amongst consumers.

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