Jennifer Armbrust is an artist and advisor living in Portland and California. She is the principal of Armbrust & Co, a creative consultancy where she advises artists and creative entrepreneurs, and produces conceptual projects. She writes about feminism, creative process, economics and their collisions and leads workshops on values, visioning and professional practices. The owner and director of Motel (an art gallery in Portland’s Chinatown 2002-07), founder emeritus of PORT, and former principal of a small interactive studio, Armbrust has long been interested in the intersections of business and art and more recently, business as art.