A protocol for prototyping an experimental/feminine business.
“The experimental feminine is all that is not business as usual and vice versa.” — Joan Retallack
What does it look like to embody feminine principles in business? In art? Why does it matter—what’s at stake? What does gender have to do with business? What does business have to do with art? What does capitalism have to do with nature? And what is an economy, anyhow? Can a business be feminist? Why would it want to? Where is money in all of this? Armbrust’s Creative Mornings talk posits a protocol for prototyping an experimental/feminine business.