Is collaboration really like playing? Sort of. Like play, creative collaboration is a process not a thing - itʼs a state of being. The process is as important as the end point.
Jelly&Gin, run by Aoife Behan and Carol Soutar, is a creative agency that specialises in brand communication through the creation of food and drink experiences. This creative partnership creates unforgettable edible adventures by fusing the worlds of art and design, sound and light, food and drink.
Collaboration plays a part in one form or another in pretty much all of Jelly&Gin’s projects. In this CreativeMornings talk, Aoife and Carol spoke the role of collaboration in their Create:Eat experiences, and how itʼs evolved as their business has evolved.