Hi! By day I’m an award-winning Product and Service designer working to simplify complex systems. With a background in both startups and agency design, I work as a Principal Design Consultant helping purpose-led brands find market fit and build products that better connect people and technology. I’m at my best when working in multidisciplinary teams and I am passionate about bringing design strategy to the top table. I also enjoy speaking and writing about my field with the ultimate aim of encouraging diversity in Tech & Design.
By night (and absurdly early mornings), I am the host and founder of CreativeMornings/Edinburgh.These volunteer-led events consistently sell out in under 48h and between 70 - 80 fresh-faced attendees show up at the crack of dawn to take part. See you there?
baking, wine-tasting, back country skiing and Edinburgh.
putting on an exhibition on a budget
Mike Monteiro - Design is a Job
People doing what they love and not conforming to any ladders. I hate ladders - bad luck apparently too.
Enthusiasm cape - fits most situations
My childhood best friends' now redundant home phone numbers
To build a fire and roast bananas in chocolate
Alex’s CreativeMornings activity
As far as I am concerned nothing is impossible, some things may be improbable but nothing is impossible.
If we’re going to take on any challenges, we’re going to take on something that we perceive to be a risk. You should be quite clear that there’s a point to doing it.
Anna Deacon Swimming for a Reason
Rachael Stephen Uncovering Life’s Plot
Steve Burnett Giving Trees A Voice
CreativeMornings Edinburgh CreativeMornings Edinburgh
Caitlin Goodale Gamers are not who you think...
The more one is surrounded by hard working and creative people, the more endurance one gets. Setting goals and challenging each other is the principal food of stamina and persistence.
Alyson Thomson Campaigning for a Good Death
Ghazi Hussein Guilty Of Carrying Thoughts
Janice Claxton Accidental Audiences
Robin Abbey The Edinburgh Lettering Legend
There are a lot of Puritans about... also know as graphic designers.
Sign writers have style they don't have typefaces!
There's nothing that increases your confidence like being confident!
Zakia Moulaoui Beyond Invisible
Tyler Deeb Work Hard and Be Satisfied
If your soul is invisible you need to feed it invisible things like love, laughter and joy.
James Greig Self-care for the creative soul
Nick Stewart The art and science of enjoying music