“What would a drag queen do?”

Five years ago, Jackie Huba felt stifled and uninspired. She wanted to find the courage to tackle new adventures which lead her to ponder what type of people are courageous. She settled on a surprising demographic, drag queens. This launched her on a life trajectory that she is still exploring today. Jackie’s unique story provides rich insights and is guaranteed to get you to rethink your definition of courage.

About the speaker

Jackie Huba is the author of four best-selling books, including three on customer loyalty.

Her book Monster Loyalty: How Lady Gaga Turns Followers into Fanatics was hailed by Publishers Weekly as “a thought-provoking, well-executed look at one of the biggest music sensations of this generation” that “deconstructs Gaga’s strategies and offers advice on how to Gaga-ize any business.”

Jackie coined the term “customer evangelism” with her first book Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force. Her research on highly engaged customers led to the theory of the “One Percenters,” a small but very influential part of one’s customer base, outlined in her book Citizen Marketers: When People are the Message.

Her latest book, which helps people be more fearless in their lives, is Fiercely You: Be Fabulous and Confident by Thinking Like A Drag Queen, which was endorsed by none other than the top drag queen in the world, RuPaul. Jackie is also a Forbes.com contributor, writing about customer loyalty and word of mouth marketing.

She is an 11-year veteran of IBM and resides in Austin where she is the President of the Pittsburgh Steelers Fan Cub of Austin.

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