Preserve Your Roots • Embracing Who You Are and Where You Came From

Illene Sofranko preserves food for a living. Her business, The Urban Canning Company, is a labor of love with roots in her family’s history of canning. But the path to her current success was a winding one that took her far away from her family and truth before circling back home. In this talk, Illene shares lessons from each stage of her journey and reveals why embracing who you really are is the key to it all.

About the speaker

Illene Sofranko is the founder and owner of The Urban Canning Company, a St. Pete-born business offering one of a kind, hand crafted and naturally preserved foods like jams, pickles, beer mustards, and sauerkraut to a local and national market. They specialize in interesting flavor compositions and use only the freshest produce, working closely with local farms to make the most of the seasons.

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