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Level Up Your Work Skills
š How to Create Your Personal Content Style Guide
This event happened on Wed, Jul 6, 2022
ā¢
Virtual
Overview
399 Lovely Attendees
399 Lovely Attendees
Your Host
Madeline Osman
Author and Founder at The Blogsmith.
Denver
Maddy Osman is a digital native with a decade-long devotion to creating engaging, accessible, and relevant content. Sheās also the author of āWriting for Humans and Robots: The New Rules of Content Style.ā After teaching herself web design at age 11, she found her true passion in content creationālearning the intricacies while transitioning from technical to creative SEO marketer. Maddy’s journey from freelance writer to founder and CEO of The Blogsmith yielded numerous insights to share about content creation for enterprise B2B technology brands. Her efforts earned her a spot in Semrush’s and BuzzSumoās Top 100 Content Marketers and The Write Lifeās 100 Best Websites for Writers. She has spoken for audiences at WordCamp US, SearchCon, and Denver Startup Week.
About this FieldTrip
Taking the time to create a personal style guide will help cut down on the time you spend creating and editing written content in the future ā with many additional benefits for those working on a content team. In this FieldTrip, Maddy will walk attendees through the basic structure of The Blogsmith Style Guide, which has helped her scale her content writing agency to a team of 25+.
This FieldTrip will focus on creating guidelines that are actionable for you and collaborators, sharing detailed rules to follow for uniformity. Working through a provided template, you’ll leave with the foundation for your own personal or brand style guide to create consistent, high-quality content for any project.
āØWHAT TO EXPECT
āļø Weāll start with a primer on why style guides are an important part of the writing process: whether youāre writing for many brands or your own projects!āļø Iāll share The Blogsmith Style Guide, the 30+ page resource the writers and editors on my team use to consistently deliver high-quality content across multiple clients. Youāll have access to dig in deeper even after the FieldTrip concludes.
āļø With some background style guides and a finished example, together, weāll go through a blank template and youāll have time to start customizing your personal content style guide.
about your host
Maddy Osman is a digital native with a decade-long devotion to creating engaging, accessible, and relevant content. Sheās also the author of āWriting for Humans and Robots: The New Rules of Content Style.ā Maddy’s journey from freelance writer to founder and CEO of The Blogsmith yielded numerous insights to share about content creation for enterprise B2B technology brands. Her efforts earned her a spot in BuzzSumoās Top 100 Content Marketers and The Write Lifeās 100 Best Websites for Writers. She has spoken for audiences at WordCamp US, SearchCon, and Denver Startup Week.
Event type
š Business Skillz
What to expect
Lecture format!
This is a more traditional format where participants absorb information through presentations and talks.
Real-time only!
This FieldTrip will not be recorded.
Your Host
Madeline Osman
Author and Founder at The Blogsmith.
Denver
About Madeline Osman
Maddy Osman is a digital native with a decade-long devotion to creating engaging, accessible, and relevant content. Sheās also the author of āWriting for Humans and Robots: The New Rules of Content Style.ā After teaching herself web design at age 11, she found her true passion in content creationālearning the intricacies while transitioning from technical to creative SEO marketer. Maddy’s journey from freelance writer to founder and CEO of The Blogsmith yielded numerous insights to share about content creation for enterprise B2B technology brands. Her efforts earned her a spot in Semrush’s and BuzzSumoās Top 100 Content Marketers and The Write Lifeās 100 Best Websites for Writers. She has spoken for audiences at WordCamp US, SearchCon, and Denver Startup Week.
Attendees
Natalia Jos Vielcazat
Riquita Knox
Boogie Santos
Front End Developer at Adobe.
Sailee Gupte
Experience Designer + Maker.
Kimberly Lochhead
Senior Specialist, Content Management at Grant Thornton LLP.
Isabelle Dervaux
Family Photo Curator at Isabelle Dervaux, Photo Organizer.
Ozioma Egwuonwu
Founder at BurnBright.
Izabela Cook
Brand & Web designer .
Chase Hartline
Program Manager at OneTrust.
Oli Dierickx
Enthusiast Human Igniter at NeuroLanguage.
Jamie Worrall
Part Time Optimist.
Dingding Hu
Comedian at HUniverse.
Eliot Jarrett
Research & Strategy Consultant.
Precious Green
Director of Community & Partnerships at Manny’s.
Nathalie V
Mariah Dunn
UI/UX Designer at Onebridge.
Moss Kardener
Chief Brand Advisor at OnStrategy Consultants.
Morgan Pirkle
Photographer at Kept Record.
Molly Dandelet
Executive Director at Level Up Academy.
Molly Hiebert
Design Strategiest at Now What.
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