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đ How to Create Your Personal Content Style Guide
This event happened on Wed, Jul 6, 2022
âą
Virtual
Overview
399 Lovely Attendees
399 Lovely Attendees
Your Host
Madeline Osman
Author and Founder at The Blogsmith.
Denver
Maddy Osman is a digital native with a decade-long devotion to creating engaging, accessible, and relevant content. Sheâs also the author of âWriting for Humans and Robots: The New Rules of Content Style.â After teaching herself web design at age 11, she found her true passion in content creationâlearning the intricacies while transitioning from technical to creative SEO marketer. Maddy’s journey from freelance writer to founder and CEO of The Blogsmith yielded numerous insights to share about content creation for enterprise B2B technology brands. Her efforts earned her a spot in Semrush’s and BuzzSumoâs Top 100 Content Marketers and The Write Lifeâs 100 Best Websites for Writers. She has spoken for audiences at WordCamp US, SearchCon, and Denver Startup Week.
About this FieldTrip
Taking the time to create a personal style guide will help cut down on the time you spend creating and editing written content in the future â with many additional benefits for those working on a content team. In this FieldTrip, Maddy will walk attendees through the basic structure of The Blogsmith Style Guide, which has helped her scale her content writing agency to a team of 25+.
This FieldTrip will focus on creating guidelines that are actionable for you and collaborators, sharing detailed rules to follow for uniformity. Working through a provided template, you’ll leave with the foundation for your own personal or brand style guide to create consistent, high-quality content for any project.
âšWHAT TO EXPECT
âïž Weâll start with a primer on why style guides are an important part of the writing process: whether youâre writing for many brands or your own projects!âïž Iâll share The Blogsmith Style Guide, the 30+ page resource the writers and editors on my team use to consistently deliver high-quality content across multiple clients. Youâll have access to dig in deeper even after the FieldTrip concludes.
âïž With some background style guides and a finished example, together, weâll go through a blank template and youâll have time to start customizing your personal content style guide.
about your host
Maddy Osman is a digital native with a decade-long devotion to creating engaging, accessible, and relevant content. Sheâs also the author of âWriting for Humans and Robots: The New Rules of Content Style.â Maddy’s journey from freelance writer to founder and CEO of The Blogsmith yielded numerous insights to share about content creation for enterprise B2B technology brands. Her efforts earned her a spot in BuzzSumoâs Top 100 Content Marketers and The Write Lifeâs 100 Best Websites for Writers. She has spoken for audiences at WordCamp US, SearchCon, and Denver Startup Week.
Event type
đ Business Skillz
What to expect
Lecture format!
This is a more traditional format where participants absorb information through presentations and talks.
Real-time only!
This FieldTrip will not be recorded.
Your Host
Madeline Osman
Author and Founder at The Blogsmith.
Denver
About Madeline Osman
Maddy Osman is a digital native with a decade-long devotion to creating engaging, accessible, and relevant content. Sheâs also the author of âWriting for Humans and Robots: The New Rules of Content Style.â After teaching herself web design at age 11, she found her true passion in content creationâlearning the intricacies while transitioning from technical to creative SEO marketer. Maddy’s journey from freelance writer to founder and CEO of The Blogsmith yielded numerous insights to share about content creation for enterprise B2B technology brands. Her efforts earned her a spot in Semrush’s and BuzzSumoâs Top 100 Content Marketers and The Write Lifeâs 100 Best Websites for Writers. She has spoken for audiences at WordCamp US, SearchCon, and Denver Startup Week.
Attendees
Claudia Marques
Graphic Designer.
Sarah Washburn
Director of Community Experience at Caravan Studios.
Rox Grover
Web Operations & Communications Manager at UTMB.
Robyn Wood
Photographer at Robyn Wood Photography.
Robert Allender
Designer and creator of killer corporate decarbonization strategies at EnergyUse Strategy Advisors.
Aarthi Bala
Richard Huff
Kate Higham
Freelance Content Marketing Writer at CopyKate.
Aycha Fleury
Content Editor at Freelance.
Noura Aljoaib
Ritika Arya
Communications designer at bold basic.
Alexx Baerwald Simard
Practice Manager at Centers for Government Excellence.
Danielle Buckner
Multi-Passionate| Digital Marketer | Photographer | Designer | Writer.
Tara Hempstead
Comedy writer, illustrator, + violinist.
Nicola Tapson
Content Writer | Proof reader | ESL Teacher | Storyteller at The Inquisitive Hedgehog.
Kristen Mastel
Jordan Barber
Associate Creative Director at Reingold, Inc..
Courtney Rader
Photographer.
Julie Dawson
UX Designer/Graphic Designer/Illustrator at Julie Dawson Design.
Madeline Jacobs
Five Ducks Design
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