What does the world need you to do?

In the first fully digital CMATX, Haley Rushing Chief Purposologist and co-founder of The Purpose Institute, shares from her experience to help us identify purpose in a way that leans on creativity and differs from the traditional expectations.

About the speaker

Haley Rushing is the Chief Purposologist and Co-Founder of The Purpose Institute. The Purpose Institute is dedicated exclusively to helping organizations discover and bring to life the Core Purpose at the heart of the organization and the Core Values that shape and define the culture.

She co-authored It’s Not What You Sell, It’s What You Stand For: Why every extraordinary business is driven by purpose. This book guides leaders through their own journey of understanding the authentic purpose at the heart of the organization and teaches them how to harness that purpose in order to make a positive difference in the world.

She is also a contributing author to The Conscious Capitalism Field Guide: Tools for transforming your organization; and a compendium on Purpose entitled Perspectives on Purpose (Nina Montgomery).

She’s also a contributor and champion of the Conscious Capitalism movement – a movement founded by Whole Foods founder, John Mackey, to advance the tenets of conscious capitalism which include having a higher Purpose, operating with a multi-stakeholder orientation, cultivating a values-based culture and developing conscious leadership.

A native of San Antonio, Texas, Haley has a background in cultural anthropology from Vassar College and the University of Pennsylvania and studied alternative dispute resolution at The Wharton School of Business.

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