Louisville host
Hannah Schiller
Greg Lutze, the Co-Founder and Chief Creative Officer of VSCO, talks about his journey in starting VSCO and shares with us some defining moments in his life and business.
About the speaker
Greg Lutze is the Co-Founder and Chief Creative Officer of VSCO, a community for expression. VSCO has been named Appleâs âApp of the Year,â Google Playâs âBest Apps of 2015â and Fast Companyâs âTop 10 Most Innovative Companies in Social Media.â Before co-founding VSCO, Lutze worked as Creative Director for various agencies, with work being recognized by The Grammy Awards, Taschen, Communication Arts, Print Magazine and Graphic Design USA.
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If we win, we win together.
At VSCO, we build for cultural influencers. We have young, international content creators: 45 Millon Monthly Users, 75% are under the age of 25, 75% of users are female, and 80% are international.
Our mission is to empower culture creators, and culture creators is pretty broad; it can be anyone from a photographer to a designer, but we view it as the people that things happen around. They're pushing things forward, they connect people, and that's who we want to build for.
Our mission at VSCO is to empower culture creators.
It made me realize, sometimes creativity doesn't look like a palm tree against a white wall with a coffee, holding a Kinfolk magazine.
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