It made me realize, sometimes creativity doesn't look like a palm tree against a white wall with a coffee, holding a Kinfolk magazine.
When I first started taking photos, it was so expensive. Every time I took a shot I would be like "Oh, gosh... Oh, no..." I'd over think it. The fact that people have the opportunity with a mobile phone still blows my mind. I don't take it for granted.
Sometimes creativity doesn't look like a palm tree against a white wall with a coffee and holding a Kinfolk Magazine—which is totally cool if that's your thing. Creativity comes in all different forms and from all kinds of perspectives.
If we win, we win together.
Our mission is to empower culture creators, and culture creators is pretty broad; it can be anyone from a photographer to a designer, but we view it as the people that things happen around. They're pushing things forward, they connect people, and that's who we want to build for.
... we wanted something that holistically approached everything that it means to be a creative person, because, in our experience, the creators are always the ones that get screwed in the end. So, we wanted to build a company that was really all about supporting and fostering these creatives.
At VSCO, we build for cultural influencers. We have young, international content creators: 45 Millon Monthly Users, 75% are under the age of 25, 75% of users are female, and 80% are international.
Our mission at VSCO is to empower culture creators.