George and Sara speak about what it’s like to start a studio, and why it’s both awesome and scary.

CreativeMornings Chicago with guest speakers George Aye and Sara Cantor Aye of Greater Good Studio.

The morning was hosted by Gensler and sponsored by Grind and CafePress

The Chicago chapter of CreativeMornings is organized by Kim Knoll & Kyle Eertmoed of Knoed Creative. Follow along with us at @Chicago_CM!

Video by Ben Derico and Erick De La Rosa.

Photos by Chris Gallevo

Friday, August 23, 2013 8:30 AM

About the speaker

Greater Good Studio uses design methods to solve social problems. We believe that research changes design, design changes behavior, and behavior changes the world. Our team uses ethnographic research, brainstorming and rapid prototyping to create innovative solutions for a wide range of issues, including early literacy, clean water, public transportation, youth violence and tenants’ rights.

We work with nonprofits, foundations, government and social enterprise as both consultants and educators, and take an asset-based approach to all of our work. Greater Good Studio’s cofounders, George Aye and Sara Cantor Aye, are alumni of innovation firms IDEO and IA Collaborative, and they teach social innovation at the Kellogg School of Management, the School of the Art Institute of Chicago, and the Institute of Design at IIT.

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