Gary Mueller, executive creative director of BVK and founder of non-profit ad agency Serve, weaves together his personal experiences as he speaks on boldly taking risks and dealing with the fallout when risks go awry.

About the speaker

Gary Mueller is arguably Milwaukee most innovative and provocative advertising pitchman. As Executive Creative Director at Milwaukee ad agency, BVK, and the founder of Serve, the country’s only all-volunteer non-profit ad agency, Gary Mueller has built his career on taking risks. Whether he is putting pregnant teen boys on the side of buses and opening fake STD stores; displaying condom prom dresses and creating smoking billboards; putting vending machines on street corners with young girls inside or convincing news anchors to get prostate screenings on air. Mueller’s risky and sometimes even controversial ad campaigns have been debated everywhere from the Today Show, ABC’s Good Morning America, CNN and Time Magazine to the New York Times, Newsweek and The View.

More importantly, Mueller’s calculated risks have shown powerful results. His bold PSA’s have helped reduce the teen pregnancy birth rate in Milwaukee by an unprecedented 56%. His unique “spot a day” campaign for Fort Myers and Sanibel Island is credited with helping save summer tourism there after Hurricane Charley. And his historic radio roadblocks in Milwaukee, twice helped stop a record number of shaken baby cases there.

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