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🧠 How do language models like ChatGPT actually work?
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🚩 What are their limitations and drawbacks?
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🛠 What can I use them for in my marketing?
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🌱 How can I stay on top of new marketing tech?
Overview
385 Lovely Attendees
385 Lovely Attendees
Your Host
Sarah Stockdale
Toronto
Founder: growclass.co, helping underrepresented folks build incredible businesses and careers that get them paid. Author at wntta.co. Host of the Growth Effect podcast.
About this FieldTrip
Maybe you’re feeling a bit squashy about AI busting into our marketing careers (me too). When something is new, it always feels a lot better to build a solid understanding of how it works, what it can do, what it can’t do, and how you can use it to make your life easier.
In this FieldTrip we’ll dive into the details on how language models like ChatGPT work, and how they can be used in marketing— not to replace anyone, but to make your life a heck of a lot easier, and how to get started.
Agenda
What to know or bring
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A notebook
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An open mind
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A nice hot beverage!
What to expect
Lecture format!
This is a more traditional format where participants absorb information through presentations and talks.
It will be recorded!
The recording will be shared within 24 hours in the follow up email for a 4-day window, and available at the top of this page. Make sure to register for access!
Your Host
Sarah Stockdale
Toronto
About Sarah Stockdale
Founder: growclass.co, helping underrepresented folks build incredible businesses and careers that get them paid. Author at wntta.co. Host of the Growth Effect podcast.
Attendees
Evan Heigert
Creative and Brand Leader at Heigert Consulting.
Erika Ward
Voice Actor at Violet Whims, Inc.
Emily O'Brien
Magazine Editor & Freelance Writer at Emily Tells Stories.
Kelly Morris
Director, Brand Marketing at Kyndryl.
Hailee Hove
Graphic Designer at Anew Climate.
Kim Harclerode
Oatly
Meghan Jimenez
UX/Product Designer.
Dan Greenleaf
Owner at Greenleaf Business Management LLC.
crys goure
Graphic Designer, Illustrator, Entrepreneur at CG Designs.
CARLA SAM
Designer, Illustrator & Graphic Noter at CARLA SAM.
Catalina Mueller
Product Designer at Freelance.
Catherine Landolt
Founder at Blue Elephant Productions.
Brandi Simmons
Strategic Communications & Engagement Manager at LSU CxC.
Kathryn Lysko
Owner at Right Hand Marketing.
Billur Somer
Bianca Williams
Digital Learning Manager at Society for Neuroscience.
Merlinda Lucas
Community Manager/Event Manager at Freelance .
Leonel Alcántara
UI Designer.
Andre Padilla
Creative Director at Level Up Creative.
Amy Westberg
How to make the most of FieldTrips
The FieldTrips experience is defined not only by what the host has to share, but also by how we show up individually and collectively. The way we show up impacts our capacity to be moved, inspired, and activated.
Show up fully
Get ready to be immersed! Engage with smiles, nods, waves, emojis. Share in the chat. Get cozy. Turn off notifications. Sip your favorite beverage.
Stay curious
Wear your beginner’s hat. Go with the flow. Welcome the stumbles and fumbles. Congratulate yourself for trying. Keep going!
Celebrate your host
Our hosts are members of the CreativeMornings community—just like you! Everyone comes to this with different backgrounds—a lot of our hosts have never done anything like this before! And we love that! Cheer them on when something goes awry and when it goes perfectly.
Support each other
We’re all figuring things out in real time. Celebrate, rather than critique emerging ideas. Cheer each other on as you try new things. Try “Yes! And…” in conversation.
Not vibing?
It’s 100% okay when a FieldTrip does not resonate with you. Pop out quietly and try another experience later. Fill out the survey with your feedback (no dms to host or chat commentary, please.)