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🧠 How do language models like ChatGPT actually work?
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🚩 What are their limitations and drawbacks?
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🛠 What can I use them for in my marketing?
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🌱 How can I stay on top of new marketing tech?
Overview
342 Lovely Attendees
342 Lovely Attendees
Your Host
Sarah Stockdale
Toronto
Founder: growclass.co, helping underrepresented folks build incredible businesses and careers that get them paid. Author at wntta.co. Host of the Growth Effect podcast.
About this FieldTrip
Maybe you’re feeling a bit squashy about AI busting into our marketing careers (me too). When something is new, it always feels a lot better to build a solid understanding of how it works, what it can do, what it can’t do, and how you can use it to make your life easier.
In this FieldTrip we’ll dive into the details on how language models like ChatGPT work, and how they can be used in marketing— not to replace anyone, but to make your life a heck of a lot easier, and how to get started.
Agenda
What to know or bring
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A notebook
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An open mind
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A nice hot beverage!
What to expect
Lecture format!
This is a more traditional format where participants absorb information through presentations and talks.
It will be recorded!
The recording will be shared within 24 hours in the follow up email for a 4-day window, and available at the top of this page. Make sure to register for access!
Your Host
Sarah Stockdale
Toronto
About Sarah Stockdale
Founder: growclass.co, helping underrepresented folks build incredible businesses and careers that get them paid. Author at wntta.co. Host of the Growth Effect podcast.
Attendees
Jillian Anthony
Writer and editor.
Iryna Donska
Art Director.
Wajeeha Abbasi
Brand Designer & Illustrator at Full-time/ Freelance.
Ruby Cumming
Studio manager at Gusto Design.
gabriela vazquez
Sandra Sánchez Atienza
Valerie Cochran
Marketing Operations Manager at Hydrolix.
Liz Whyte
Senior Director, Client Insights & Strategy at Circana .
Abby McGill
interior designer and decorator at Abby Guild, LLC.
Dana Shapiro
Rob Albertson
Managing Director at Bandwidth Marketing Group.
Alisha Fraga
Stephanie Cheng
Krista Muscarella
School Psychologist at LAUSD.
geoff macdonald
Sr Partner Marketing Manager.
Lucy O'Neill
Casey-Jo Loos
Radio Host, Life Coach, Writer.
Amy Reinholds
writer, editor, content designer, journalist.
Ashley Singleton
Graphic Designer.
Cara Vezina
Managing Optician at Vezina Opticians.
How to make the most of FieldTrips
The FieldTrips experience is defined not only by what the host has to share, but also by how we show up individually and collectively. The way we show up impacts our capacity to be moved, inspired, and activated.
Show up fully
Get ready to be immersed! Engage with smiles, nods, waves, emojis. Share in the chat. Get cozy. Turn off notifications. Sip your favorite beverage.
Stay curious
Wear your beginner’s hat. Go with the flow. Welcome the stumbles and fumbles. Congratulate yourself for trying. Keep going!
Celebrate your host
Our hosts are members of the CreativeMornings community—just like you! Everyone comes to this with different backgrounds—a lot of our hosts have never done anything like this before! And we love that! Cheer them on when something goes awry and when it goes perfectly.
Support each other
We’re all figuring things out in real time. Celebrate, rather than critique emerging ideas. Cheer each other on as you try new things. Try “Yes! And…” in conversation.
Not vibing?
It’s 100% okay when a FieldTrip does not resonate with you. Pop out quietly and try another experience later. Fill out the survey with your feedback (no dms to host or chat commentary, please.)