Magnus Hierta of Hue & Cry believes the end is just as important as the beginning.
Photography by Heather-Michelle Photography, heather-michellephotography.com | Video by Josh Maclin, joshuamaclin.com
About the speaker
Magnus is a creative, animator, and founder of Hue&Cry. Hailing from Los Angeles his path has taken him from architecture to animation and then advertising.
While studying architecture he began using animation as a means to show concepts and stories about his building designs. This exploration led him to the motion-graphics industry where animation was being applied to push commercials into new visual territory. Moving from animation to advertising he became a creative director at Martin Agency where he helped win and manage the OREO account.
Regardless of the craft or occupation he prefers not to think of each as a professional silo standing on its own. The act of applying critical thinking and intuition towards solving a visual or structural problem is universal. Each and every one of us can do it. The key is to just start making.
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Hosted by Regency Mall
Date July 19, 2019
Photographer Heather Deadrick