Magnus Hierta of Hue & Cry believes the end is just as important as the beginning.

Photography by Heather-Michelle Photography, heather-michellephotography.com | Video by Josh Maclin, joshuamaclin.com

About the speaker

We’re looking forward to having Magnus Hierta, Executive Creative Director and Founder at Hue&Cry with us this July.

Magnus is a creative, animator, and founder of Hue&Cry. Hailing from Los Angeles his path has taken him from architecture to animation and then advertising.

While studying architecture he began using animation as a means to show concepts and stories about his building designs. This exploration led him to the motion-graphics industry where animation was being applied to push commercials into new visual territory. Moving from animation to advertising he became a creative director at Martin Agency where he helped win and manage the OREO account.

Regardless of the craft or occupation he prefers not to think of each as a professional silo standing on its own. The act of applying critical thinking and intuition towards solving a visual or structural problem is universal. Each and every one of us can do it. The key is to just start making.

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