Danuta Lang

Danuta is an audio lover since day one. During her studies of Journalism and Communication in Vienna, she started working at Hitradio Ö3 and learned the ins and outs of the Radio landscape. Immediately after graduation, she joined the marketing department at Ö3….and came to stay. Since 11 years she has been able to experience marketing from many different angles (enabling her to acquire a divers/holistic image of the marketing landscape): Starting with event marketing, where she planned and organized large events for hundreds of people. Later on switching to program marketing, her main point of focus being to support clients in their communication needs and implementing their promotions seamlessly into Ö3’s radio program. Currently, her field of work focuses on shaping Ö3’s appearance through classic and online advertising measures and continuously strengthening the perception of one of Austria's biggest love brands. A brand that reaches more than 2.5 million listeners every day.

During the early days of Corona, with a lot of time to think, she realized there had been a gap in the audio market. A bridge that needed to be built and Ö3 could be the driving force. So she began working on a project that would bring together the skills she had developed over the past few years. A project that is now know as: The Ö3-Podcast Award. The first award for podcasts from Austria. The success of this project proved to be undeniable therefore convincing and motivating Hitradio Ö3 to go one step further. With the goal of reaching the entire communications industry. As a result in 2022 the Ö3-Podcast Festival followed. An event that had never been seen or held before in Austria. An event designed to bring podcasters, creators, marketers, media representatives and journalists together and enable them to connect and network in an inspiring setting. Honored with an Austrian Event Award, the festival will enter its third edition in 2024.