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In our last CreativeMornings session it was all about saying yes to chances!

In November, Instagrammer & mobile photographer Marion Vicenta Payr inspired us with 5 life lessons she made on Instagram:

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But Instagram is more than just a fun app to show beautiful things. It’s a useful tool for brands to reach their audience and tell their stories through others, that have a standing for a certain topic.

Marion alias @ladyvenom has been collaborating with a couple of brands in the fashion and automotive industry, and experienced that many brands still don’t really know how to use this photo sharing app.

Out of her experience, she summed up these 5 tips for brands to be ready for Instagram:

The first thing to keep in mind is that you are not posting for yourself but for your target group. So don't just post what you want to say but also think about what they want to here. 

Storytelling. One thing, that we should do before starting any activities, is to develop a content strategy that tells a story and touches fields and areas our target audience is interested in. Also think about seasonal events that you can use for telling a story to your customers.

But don't get blinded by the numbers! Some accounts may have big numbers of followers, but think twice, if  those are relevant for you.

Also pay attention to your numbers and use tools like iconosquare for analysis and to see which hashtags work for you.

If you make a campaign don't just post it onto your account. We don't just wanna tell our story ourselves. To build up credibility and reach our target group, we should work with influencers to create native advertising. The right influencers can make us reach our audience where they are already present and make them listen up. 

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Words by Alice Katter

Graphics by Eva Bertalan


© MAK/Katrin Wißkirchen
© Peter Kainz/MAK
© Peter Kainz/MAK
© Peter Kainz/MAK

Our next CreativeMornings on December 5th will be all about Education!

This time our event consist of two parts:

We will kick-off the morning with breakfast & coffee, followed by a talk from our speaker Franz Kühmayer, who will speak about “Learning & Leading — Lessons from organising the hardest motorcycle race on the planet.” The talk will be held in English.

This time right after the talk, you are invited to continue celebrating with us anddiscuss about this month’s topic EDUCATION at the first Morning Party, sponsored by4.0 Schools

The party starts at 10:00am and ends at 11:30am. 

Additionally our partner, the MAK - Austrian Museum of Applied Arts / Contemporary Art is inviting all participants to explore the MAK DESIGN LABOR with free admission. 

The MAK regards itself as a laboratory of social knowledge and is a place of gathering, research, preserving and communicating, interactive learning and encounter, interaction and intercreativity. Not least because of its international branches and its cross-border activities, it is a forum for inter-cultural and artistic exchanges and blooming dialogue with designers, artists and architects . The flexible usable MAK FORUM is the “heart ” of the MAK DESIGN LABOR. It sees itself as a meeting place , showroom and experimental surface. In collaboration with designers and partners from research and industry, current design issues are analysed and presented in new formats.

There will be 80 tickets available this time, again it’s first come, first serve.

We look forward to seeing you again with delicious breakfast and interesting personalities! And keep your eyes open, there might be more surprises waiting for you…

Get your ticket for Friday the 5th of December here!

Registration starts Monday 1st Dec 11am: 

http://creativemornings.com/talks/franz-kuhmayer


© MAK/Katrin Wißkirchen
© Peter Kainz/MAK
© Peter Kainz/MAK
© Peter Kainz/MAK

Our next CreativeMornings on December 5th will be all about Education!

This time our event consist of two parts:

We will kick-off the morning with breakfast & coffee, followed by a talk from our speaker Franz Kühmayer, who will speak about “Learning & Leading — Lessons from organising the hardest motorcycle race on the planet.” The talk will be held in English.

This time right after the talk, you are invited to continue celebrating with us and discuss about this month’s topic EDUCATION at the first Morning Party, sponsored by 4.0 Schools

The party starts at 10:00am and ends at 11:30am. 

Additionally our partner, the MAK - Austrian Museum of Applied Arts / Contemporary Art is inviting all participants to explore the MAK DESIGN LABOR with free admission. 

The MAK regards itself as a laboratory of social knowledge and is a place of gathering, research, preserving and communicating, interactive learning and encounter, interaction and intercreativity. Not least because of its international branches and its cross-border activities, it is a forum for inter-cultural and artistic exchanges and blooming dialogue with designers, artists and architects . The flexible usable MAK FORUM is the “heart ” of the MAK DESIGN LABOR. It sees itself as a meeting place , showroom and experimental surface. In collaboration with designers and partners from research and industry, current design issues are analysed and presented in new formats.

There will be 80 tickets available this time, again it’s first come, first serve.

We look forward to seeing you again with delicious breakfast and interesting personalities! And keep your eyes open, there might be more surprises waiting for you…

Get your ticket for Friday the 5th of December here!

Registration starts Monday 1st Dec 11am: 

http://creativemornings.com/talks/franz-kuhmayer

Thanks for 1500 fans!

The CreativeMornings Team wants to say thanks to all of you who support our monthly breakfast sessions! 

CreativeMornings Vienna started in May 2014 and has been a big success so far with a variation of speakers and topics from very different areas and fields, to give our community new inspiration with every event.

A big thanks you to all our sponsors as well for supplying us with fresh coffee & breakfast, printing our magazine and hosting us in different locations every month!

An this is who we are: http://creativemornings.com/cities/vie/about

Happy CreativeMorning!

Wake UP!

This is the sixth issue of Creative Mornings Magazine for CM Vienna, featuring Vienna-based illustration agency Caroline Seidler, the monthly illustration by Anna Wacholder, team member Thomas Piribauer and the interview with our october speaker Marco Schreuder, as well as an essay inspired by this month’s topic »crossover«, written by Lukas Wagner from Paroli Magazin and some impressions from the Creative Mornings summit in New York.

Concept, design and compilation by BueroApril, Marie-Pascale Gafinen and Thomas Piribauer.

Interview and copy editing by Verena Rumplmair.

Portrait illustrations by Florine Kammerer.

http://issuu.com/vienna_cm/docs/141107_cmm_okt_issuu/1

Hast du ein spannendes Projekt und suchst noch jemanden?

Vielleicht sitzt genau die Person die du brauchst zwei Plätze neben dir.Darum bieten wir euch beim nächsten Event die Möglichkeit der Community in 1 Minute zu erklären was ihr sucht/bietet.

Wenn ihr am 31.10. einen Lightning Pitch halten wollt, schreibt uns eine Mail an vienna@creativemornings.at

CreativeMornings Magazine #5:

The fifth issue of CreativeMornings Vienna’s own monthly magazine is a special double-issue, designed for the Vienna-event aaand for the CreativeMornings Summit in New York in October. The monthly theme is Colour. This issue features interviews with Carly Ayres (CM Headquarters NYC), the Vienna hosts Lisa & Harald and our speakers of the month: Vienna-based design & animation studio LWZ. You’ll also find background information on the CreativeMornings hosts from Aarhus, Los Angeles, Sydney, London and Cincinnati, a feature about our beloved printing-partner REMAprint and even more interesting stuff. Concept, design and compilation by BueroApril, Marie-Pascale Gafinen and Thomas Piribauer. Copy editing by Verena Rumplmair. Translation by Nicola Gold/Wortfachgeschäft. Portrait illustrations by Marie-Pascal Gafinen. http://creativemornings.com/cities/vie

Unser CreativeMornings Magazine wird bereits zum fünften mal von Druckerei Rema Print Littera gesponsort. Im September druckt die “Lieblingsdruckerei der Künstler und Grafiker” unser 60-seitiges New York Special. 
Und noch etwas können wir euch schon mal verraten, bei unserer nächsten Frühstücks-Session zum Thema COLOR könnt ihr die Räumlichkeiten der Druckerei genauer kennenlernen! http://www.remaprint.at/
Want to support CreativeMornings and reach an audience of international creatives?
Then don’t miss the unique chance to advertise in our next CreativeMornings Magazine.
The next Magazine will be written in English and will be published in VIENNA as well as NEW YORK, where we will be attending a congress of more than 80 CreativeMornings hosts from all around the world.
For a feature in the next issue, please get in touch until 8th of September 2014!
Prices:
double page: 250 Euro (288 x 170mm)
single page: 150 Euro (140 x 170mm)
double page for the quarter (288 x 170mm) = 3 features: 650 Euro
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