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By Jessica Beauplat

D’Arcy and Matt are the founders of Heart City Apparel. A young and vibrant clothing line with a slightly different twist. Walking around the city, they noticed the widespread homelessness that existed next to the street art. They figured that there had to be a way for the art to help people living in the streets. So, they got in touch with a Montreal street artist, and began their project. Ever since, they’ve continued to expand to cities throughout the world with the goal of allowing artists to truly give back to their cities. Let’s talk further about giving people a chance. 

Hi guys! You both have very interesting backgrounds, growing up in different parts of the world. Could you tell us a little bit about that and how did it influence your view of the world? 

D’Arcy: Being lucky enough to grow up in different corners of the globe has definitely been a defining aspect of my life. Born in the UK, and having my early childhood spent in Ghana and France before arriving to the US exposed me to a variety of cultures and backgrounds early on, setting the tone for my current interests in international development and cross culture exchange. I was brought up in an environment that pushed me to reach out to people different from myself, and to learn and grow from these relationships. Travelling, as one might see from my 8 months of backpacking last year, is definitely my passion, along with learning as much as I can from those I meet along the way.

Matt: I moved around back and forth from New York to Paris to Connecticut throughout my childhood. It really helped me accept and empathize with different people and cultures. 

What do you find unique about Montreal’s creative community?

D’Arcy: There is this buzz in Montreal, one that is being filled by this young, entrepreneurial generation of hip and passionate 20 to 30 year olds. There is an unbelievable amount of passion, and talent in the creative communities of Montreal. Be that of the street artists, nightlife gurus, musicians and vibrant students population, of which seem to all come together in this creative space emerging in the city.

Matt: The art scene in Montreal really seems to have come together in the last few years. For example, on St. Laurent you’ll find a creative hub (Lndmrk, Saintwoods, Station16 Gallery) all located in the same building. They are all coming together and collaborating on so many different projects. It’s really cool to not only witness that culture but slowly becoming ingrained in it.

How do you explain two young entrepreneurs being more interested in the issue of homelessness in the city rather than money?

D’Arcy: Haha, would it be cheesy to just say it provides a sort of moral satisfaction that keeps us running? It also helps that both our backgrounds (History and International Development) haven’t exactly trained us to be money hungry. Instead we want to look into our communities, learn from them, and try to give back.

Matt: Having a purpose is what keeps both a person and a business going. I think we’re fortunate to be more obsessed with helping the disenfranchised and exposing art. We feel a moral obligation to keep going. Whereas if it were just for the money, there would be no purpose, it would be no fun and the day-to-day struggles would not be worth putting up with.

Through social media, you are humanizing people living in the streets by sharing their stories. Why is it important for you to share their world?

D’Arcy: A lot of the time, and even we ourselves have previously been guilty of this, people aren’t able to (and aren’t forced to) relate to homelessness. The ever unspoken “other” of our communities usually causes us to walk by quickly without considering their own stories, of which are more like our own than some might think.

Matt: Through this campaign we’ve met some incredibly kind and open people who are really no different from you and me. Often, there was just a period in their lives (a rough upbringing, an accident, a sickness) that landed them there. A lot of people walk by and think it’s their fault for being there – we want to help those people understand that there’s a lot more to it.

What were you the most surprise to learn as you got to meet the homeless community? 

D’Arcy: Personnally, I was surprised by how relatable their problems can be, and how you never really have this mind set of “Oh, one day I might be homeless” but neither did most of those that are currently in the streets.

Matt: As for me, I discovered that they’re willing to give so much. They’re often the first to share what they have – whether it’s food, a blanket or their time. It really goes to show that those who have the least always give the most.

What is the single thing that keeps you going day after day? 

D’Arcy: Knowing that so many people are supporting our movement because they, like us, understand that this social good is worth fighting for.

Matt: The fact that more and more people are wearing our shirts and sweaters and identifying with an artist and a charitable cause instead of solely a brand name.

Heart City Apparel is a philanthropic urban wear company that takes artists from around the world and gives back to the homeless in their cities. To learn more and how to get involved check out www.heartcityapparel.com 

Le thème global de CreativeMornings du mois de novembre est la ‪#‎CHANCE‬. On se voit le matin du 28 novembre prochain.

The global CreativeMornings theme for the month of November is #CHANCE. See you all on November 28th.

Image by/par: Jeremy Lord (@jeremylord)

La vidéo de la conférence de Heidi Taillefer est maintenant disponible en ligne. Visionnez-la maintenant!

The latest CreativeMornings/Montréal talk by Heidi Taillefer is now available online. Check it out!


Jeremy Reid and Erik Virtanen

By Rebecca West

Creative Mornings Montreal wouldn’t be possible without our vast team of dedicated volunteers. Each month we focus not only on producing a great event, but on capturing that experience so that we can share it with a wider audience online. Erik Virtanen and Jeremy Reid of Calibre Audio have been helping out with the post-production of our videos for the last six months or so. We wanted to get to know them a little better and find out why they got involved with Creative Mornings - see their answers below!

Between the two of you, you have diverse backgrounds in music, writing and sound design, how did you come to co-found Calibre Audio together last year?

It was pretty organic despite coming from different backgrounds. We met while working on a bunch of TV series, commercials, and documentaries together, where I (Erik) was Project Manager and Jeremy was the Re-recording Mixer or Supervising Sound Editor. It was a great team dynamic - along the way we worked with some extremely talented sound designers and music composers. Soon it felt like we had access to a deep talent pool and the right expertise for people to entrust us with their audio post-production.

What is Calibre Audio specialized in?

We take care of everything to do with sound after filming (or after visuals are produced, if animation or interactive media). We edit actors’ dialogue and the location sound, and then pad that with additional sounds to make it feel full and alive, or give it the creative spin the producer/director wants. To do that, we use sound design and Foley (recreating sounds in a studio, like the classic smashing a watermelon for a murder scene). We also bring in actors to record in any narration if needed. We hire composers to score the project or sometimes the producer/director already has music and we edit that in. Finally, we do a final sound mix and make sure it’s ready for broadcast television, web, or the theatre.


Calibre Audio worked on the show “Bite This with Nadia G” - airing now on the US Cooking Channel

You have both moved to Montreal within the last decade from Toronto and Vancouver respectively, what do you find unique about Montreal’s creative community?

We were both drawn to Montreal’s creative spirit. It’s an artistic test-lab of sorts, with visual artists, musicians, writers, designers, and technical innovators getting together and creating amazing things for the rest of the world to appropriate. And there’s a down-to-earth attitude about it all, which is extremely unique and special.  

When did you get involved with Creative Mornings and what inspired you to join our team?

I met Steve Bissonnette at a Social Media Breakfast Montreal event. He suggested that I come check out a Creative Mornings talk. The worldwide concept and the energy at the events was really something. We saw that they were filming the talks and offered to help out in any way we could. Creative communities have always been essential to our careers, so we wanted to get involved and help foster that.


Calibre Audio also worked on the documentary “Shuckers” premiering this November at the food film festival Devour!

Are there any other projects, either professionally or personally that you’re working on at the moment that you’re excited about?

Outside Calibre Audio, Jeremy masters music and produces electronic tracks as Wrong Jeremy. He recently released a 12” on UK’s Freelance and a single with a remix EP on My Favorite Robot Records which is currently in the Beatport Deep House Top 10 charts.

As for me (Erik), I’m also a screenwriter and currently have a feature film and two TV shows optioned, so I’m working on various drafts of those. And my wife and I are recording an indie-acoustic album with producer Joseph Donovan (Sam Roberts, The Dears).

For more about Calibre Audio, check out their website, Twitter and look out Erik and Jeremy at our upcoming events!

A quick look back at our #‎COLOR event last month. Wonderful timelapse by the talented Mr. Tayaout-Nicolas!

Un rapide coup d’œil à notre événement #‎COULEUR du mois dernier grâce au merveilleux timelapse réalisé par le photographe M. Tayaout-Nicolas.

#CMSummit14 Ya'll:



Last week the CMNSH team took to the streets of NY(!!) for the first CreativeMornings Summit! For the first time, HQ invited all chapter hosts & their team members to join together in Brooklyn for a two-day Summit. From Bogotá to Singapore, we gathered from 30 countries to exchange stories,…